Formed in 2005 by electronic duo The Tough Alliance, Gothenburg based record label Sincerely Yours has been discovering and sharing some of the best and most promising up-and-coming Swedish artists, growing to have over 100 releases, 12 artists, and a number of co-releases with label friends Acephale. Having brought to the forefront the likes of JJ, ceo (who is also the label’s co-founder), Air France, and recent signing Sail a Whale, the Sincerely Yours label has consistently picked some of the most interesting and engaging new musicians around. As well as music, they have sold armlets, shirts, jackets, and even bulletproof vests. All the releases are limited and they dont last long, so if you want any of their records, you’ll need to act fast.

A list of releases can be found here, with ordering info.

And here are some songs by Sincerely Yours artists Sail a Whale and ceo:

Sail A Whale - A Sea inside by theswedebeat